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MERRICK - A few big winners sit astride a Darwinian software industry
littered with money-losing companies.
That's the assessment of a Long Island consultant who conducted a
five-year study of publicly traded software companies around the world.
Brian Turchin, president of Cape Horn Strategies Inc., said his study
found a stunning reversal since the technology bubble burst: The
software industry went from a $3 billion profit in 1999 to a net loss of
$35.5 billion in 2001. Turchin excluded Microsoft from that figure to
avoid the distorting effects of the Redmond, Wash., gargantuan, but
included the company in other parts of the study.
Turchin surveyed 223 top publicly traded software companies -
including Islandia-based Computer Associates International Inc. - from
1997 to the present as part of the research for a book in progress
(working title: "How to Succeed in the Software Business: A new
view of success strategies for both growth and profitability").
Only 14 companies, including Microsoft, SAP and Checkpoint Software,
were able to grow revenue and remain profitable for five years in a row,
the study found.
"The software business is about a few winners and a lot of
losers," Turchin said. "When you win, you win big."
But, at the same time, he noted market conditions unlike any ever
encountered tend to skew the results.
In 1999, for instance, 43 percent of software companies in his
universe were profitable versus just 25 percent in 2001.
"When I was talking to a software CEO from White Plains, he was
saying the software business is in a depression, forget about a
recession."
Cape Horn, Turchin's company, is a metaphorical reference to the
dangers businesses must negotiate. Cape Horn was the area in South
America where many galleons ran aground in the 16th and 17th centuries.
Turchin said the study puts a quantitative face on what people were
describing qualitatively, but that he is conducting further research in
an effort to develop a model that describes traits of winners in the
software world.
"What I'm trying to build is a business-strategy
assessment," he said.
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